What is Labubu?
Labubu, the mischievous rabbit-like creature with sharp teeth and a fluffy appearance, has become one of the most sought-after designer toys in 2025. Created by Hong Kong artist Kasing Lung and produced by Pop Mart, these collectible figures have taken the blind box world by storm.
Whether you're new to collecting Labubu or looking to complete your collection, understanding each series is crucial for making smart purchasing decisions. This comprehensive guide breaks down every major Labubu series available in 2025, including prices, rarity levels, and what makes each collection special.
The Monsters Series Big Into Energy
The original series that started it all, The Monsters features Labubu in its classic form with various expressions and poses. This foundational collection remains the most popular among serious collectors.
Key Features:
- 12 regular designs + 1 secret figure
- Size: Standard 7-8cm blind box figures
- Material: High-quality PVC with matte finish
- Price Range: $39.99-400.00 per blind box
Most Sought After: The sleeping Labubu and crying Labubu from this series consistently resell for 2-3x retail price. The secret figure "Golden Labubu" can fetch $400+ on secondary markets.
Why Collect This Series: Perfect for beginners as it showcases Labubu's essential character designs. The Monsters series offers the best introduction to the Labubu universe and maintains strong resale value.
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Exciting Macaron Series
Launched in 2024, the Exciting Macaron series transforms Labubu into delicious pastel colors inspired by French macarons. This series has become incredibly popular among collectors who love kawaii aesthetics.
Collector's Note: The Macaron series often sells out fastest due to its Instagram-worthy colors. The purple Labubu and mint green Labubu are particularly hard to find, with the purple commanding premium prices.
Perfect For: Collectors who display their figures, photographers, and anyone who loves pastel aesthetics. These make excellent gift options due to their appealing colors.
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Labubu Pin For Love Series
Released for Valentine's Day 2024 and continuing through 2025, the Pin For Love series features Labubu with heart-themed designs and romantic elements. This series expanded beyond figures to include functional items.
The Pin For Love series, freshly released in August 2025, represents Labubu's latest evolution into wearable art and functional collectibles. This innovative collection breaks new ground by focusing primarily on pendant keychains and pin accessories rather than traditional display figures, making it the most practical Labubu series to date. Each blind box in the Pin For Love series contains a miniature vinyl plush pendant featuring Labubu in various adorable poses - from peaceful sleeping positions to playful winking expressions, all designed to attach perfectly to bags, keys, or backpacks. The series showcases a sophisticated color palette including dusty rose, sage green, butter yellow, and classic Labubu brown, with each pendant measuring approximately 3-4 inches, making them substantial enough to be noticed but compact enough for everyday carry. What makes this August 2025 release particularly special is the introduction of alphabetical variants (A-Z), allowing collectors to spell out names or messages with their Labubu pendants.
The tactile vinyl plush material, a departure from the traditional hard PVC, gives these pieces a premium feel while maintaining durability for daily use. Pop Mart has cleverly positioned this series at a more accessible price point of $14.90 per blind box, making it perfect for newcomers to the Labubu collecting world. The Pin For Love name itself reflects the dual nature of these items - they can be pinned or clipped onto virtually anything, spreading Labubu love wherever collectors go. Early reports from the collecting community indicate that certain letter variants (particularly vowels and popular initials) are already becoming harder to find, with the complete alphabet set emerging as the ultimate collector's goal for this series.
Shop the Labubu Pin for Love Series